Build awareness of your school or program.

Do you want more applicants to know about your school or program? Is your goal to establish or reinforce your brand in the higher education space? Peterson's can give your school or program the right exposure so you see results.

[Peterson's] helped us achieve our recent efforts to consistently brand our different colleges under The New School name. The quality of our inquiries has increased tremendously. We appreciate that Peterson's has a long-standing history in the field as we do. The New School—A University Robert A. DiNardi Office of Communications and External Affairs

Web Banner Ads 
Highlight your school or program for specific audiences by targeting students based on interest, discipline, level, or location.
See an example of banner ads. | See banner ad specifications.

Paid Search 
Appear at the top of Peterson's search results for specific keywords to stand out to students searching for your kind of program.
See an example of a paid search.

Direct E-mail Marketing 
Target your audience by geographic area and type of student using e-mail blasts to registered Peterson's users.
See an example of direct e-mail marketing.

Web-optimized Text Description 
SEO-friendly text provides more detail about your school or program and boosts your description into students' search results.
See an example of a Web-optimized text description.

Printed Ads 
Drive your message home to potential students while reinforcing your school's or program's brand.
See print ad specifications.

Custom Printed Insert 
Stand out in students' minds with a multi-page insert, including advertorials.
See custom printed insert specifications.

 

If you don't have an ad ready to go, Peterson's staff can help you create one.